After losing to the Mavericks in the 2011 NBA Finals, LeBron James sat in his house for two weeks. No contact with anyone, no social media, no phone, no nonsense. He sat around and thought about everything.

Fast forward to the 2012 NBA Playoffs, where LeBron initiated his first-ever ‘Zero Dark Thirty’ mode, where he avoids his phone, Twitter, Instagram, and all that other nonsense.

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Two months later, James is an NBA Champion after defeating the Thunder in five games. James did the same against the Spurs in 2013 and came out an NBA Champion again.

Now in Cleveland, James has activated his lock-in mode where he avoids social media and the rest of the outside noise, saying:

John Kuntz | NEOMG

John Kuntz | NEOMG

“I don’t have no phones, no social media, I don’t have anything. I don’t care about nonsense, There’s too much nonsense out there. Not during this time, this is when I lock in right now and I don’t need nothing creeping into my mind that don’t need to be there.”

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Although James goes into his blackout mode during the playoffs, he doesn’t mind if his other teammates continue to be active in those social media aspects.

“Everybody does their own thing. I’m the leader of this team and I’ve got to be more in tuned than anybody, that’s how I approach it. It was hard early on, but I’ve been doing it for a few years now. It is very tough to just be away from everything. It’s just a challenge. I love challenges.

Kevin Love is one of those who won’t go completely dark, but did follow in James’ footsteps.

“I’m not going to turn off my phone. But social media, no. I won’t be throwing up any of my chocolate milk ads for a couple months.