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Nike Makes Incredibly Bold Marketing Move With New Kyrie 2 Colorway

The Cleveland Cavaliers swept through the Detroit Pistons in the first round of the NBA Playoffs and have been resting up for the second round. The Cavs are predicted to defeat the Atlanta Hawks in this second round and move to the Eastern Conference Finals. Of course, nothing is a lock and there’s still a lot of work to do before we can even begin to think about the next round.

However, Nike is pretty convinced that the Cavs are going to make it all the way to the Finals. They’re so convinced, that they’re releasing an all new “Kyrie 2 Cavs” colorway a week before the start of the NBA Finals. It’s a risky move if the Cavs are unable to advance to the NBA Finals, where Irving can also showcase his skills and sweet kicks.

RELATED: VIDEO: Kyrie Irving Yells “Bye Bye” To Palace Crowd After Cavs Sweep Pistons

Lucas Ehrbar of Nike Blog reported that these new “Cavs” colorway Kyrie’s will be released on May 26, 2016 for $120, one week before the start of the NBA Finals.

Nike Blog

Nike Blog

Nike Blog

Nike Blog

Nike Blog

Nike Blog

RELATED: VIDEO: Charles Barkley Makes Surprising Prediction For Rest Of Eastern Conference

Nike Blog

Nike Blog

Nike Blog

Nike Blog

Irving has struggled with injuries throughout his career, but he’s worked hard to ensure that he’ll be on the floor with the Cavs for the championship run this May and June. Hopefully he can be on the floor to help his team and rock the new kicks

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