Nike and LeBron James film commercial in downtown Cleveland
After dropping six of their last eight games, the defending NBA champion Cleveland Cavaliers find themselves in a bit of a slump. So, what better way to cure the losing-streak blues than filming a commercial in downtown Cleveland.
Today, Cavaliers superstar LeBron James and film crews from Nike decended on the corner of East 6th and Rockwell Avenue to film an advertisement.
— Eric Hunker (@ehunker) January 26, 2017
The intersection of East 6th Street and Rockwell Avenue were subsequently closed and transformed into an impromptu basketball court, complete with lines made of tape.
In 2015, James signed a lifetime contract with Nike. It seems the relationship between the two parties is as strong as ever.