After dropping six of their last eight games, the defending NBA champion Cleveland Cavaliers find themselves in a bit of a slump. So, what better way to cure the losing-streak blues than filming a commercial in downtown Cleveland.
Today, Cavaliers superstar LeBron James and film crews from Nike decended on the corner of East 6th and Rockwell Avenue to film an advertisement.
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The intersection of East 6th Street and Rockwell Avenue were subsequently closed and transformed into an impromptu basketball court, complete with lines made of tape.
In 2015, James signed a lifetime contract with Nike. It seems the relationship between the two parties is as strong as ever.