The Cleveland Cavaliers were well-represented at All-Star weekend in San Francisco, as Darius Garland, Evan Mobley, and Donovan Mitchell all competed in various events, including the All-Star game itself. The Cavs are enjoying the best season in franchise history so far, and currently sit in first place in the Eastern Conference by a country mile.
Recently, the Cavs’ official account on X, formerly Twitter, announced a major change to the team’s home venue, formerly called the Rocket Mortgage Fieldhouse but now referred to as Rocket Arena.
“The change aligns with the brand restage of naming rights partner Rocket, which has unified its mortgage, real estate and personal finance businesses under the ‘Rocket’ name,” the Cavs said in a statement on their website. “This marks the most visible, impactful and permanent element of the Rocket brand refresh to date.”
“When we set out to refresh the Rocket brand, one of our core design principles was creating a look that enhances the cityscapes we’re part of. Now, Rocket Arena is more refined and cooler than ever,” said Jonathan Mildenhall, CMO of Rocket. “This rebrand sets the stage for reimagining every aspect of our partnership playbook. While this collaboration has deep roots, from a creative impact perspective, the Cleveland Cavaliers and Rocket are just getting started.”
Fans of the Cavs may be nostalgic for the days when the arena was known as the Quicken Loans Arena, AKA “The Q,” back when Cleveland won its first and only NBA championship in 2016.
Still, Cavs fans may have some new special memories to look forward to with this current iteration of the team, as the Cavs currently sit with the best record in the NBA and only got better at the trade deadline by adding De’Andre Hunter.
The Cavs will resume their season on Thursday vs the Brooklyn Nets.
