During his free time away from the court, LeBron James has kept himself busy and relevant well beyond the game of basketball.
James once again did that with an appearance at the 2017 Kith Sport SS18 fashion show, where he was a part of the models showing off new merchandise. The 32-year-old’s portion was to put on full display the upcoming LeBron 15s while lip syncing Kanye West and Jay-Z’s 2011 hit “H*A*M’ from their Watch The Throne collaboration album.
Some of the notable attendees from the event included fellow NBA players Carmelo Anthony, Iman Shumpert, and D’Angelo Russell along with rapper/producer Swizz Beatz. Meanwhile, Hall of Famer and former Chicago Bulls great Scottie Pippen also modeled on the night.
This was just a chance for James to try something different while jamming out to one of his favorite music artists. His LeBron 15s are set to be released Oct. 28, which is less than two weeks after the start of the 2017-18 regular season.
The version of the shoes that James was wearing at the event was specifically made for that fashion show with a unique design. It is one of the many variations of the shoe that are set to be released next month.