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LeBron James activates his 'Zero Dark Thirty – 23' mode

lebron james

It’s that time of the year again. LeBron James and the Cleveland Cavaliers are about to embark on another playoff run in the hopes of successfully defending their title, and winning another NBA championship for Northeast Ohio.

James knows more than anyone how important this time of the year is to his team and his legacy, and the four-time MVP flips the switch unlike anyone ever has during the history of the NBA. His elevation in production is extraordinary, and there are few that have played the game that can reach such a level.

With his favorite time of the year finally here, James has activated his routine and famous “Zero Dark Thirty – 23” mode, and notified everyone through his Instagram account.

Zero Dark Thirty-23 Activated!! #StriveForGreatness🚀

A post shared by LeBron James (@kingjames) on

Every year before playoff time James removes himself from all social media and distractions, and locks in on the business end of the season. It’s with this focus that allows him to lead his team, and do whatever is necessary to win a playoff series.

The three-time champion will be looking to appear in his seventh straight NBA Finals and add to his already illustrious resume this postseason.

He’s officially been activated, get ready, you’re about to see it all from the King.

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