The culture of sneakerheads has been upon us for quite a while and there’s no sign of it slowing down. People camp outside their favorite shoe outlet just to get their hands on the latest pair of Jordans, LeBrons, or what have you.

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Recognizing the craze, Josh Luber founded Campless, a website which provides updated prices on people’s existing pair of kicks. It’s been a widely used tool for sneakerhead resellers.

Campless recently got a major boost through Dan Gilbert as the Cleveland Cavaliers’ majority owner, founder of Quicken Loans, and managing partner of Detroit Venture Partners invested in the shoe data company. Gilbert said in a press release:

“With Campless, Josh has created a unique methodology and vision for using data to create products, communities and businesses. This presents unlimited possibilities, not only within the sneaker industry, but any business aware of the powerful role data plays in their industry.”

As part of the deal, Campless will relocate its business to Detroit where Gilbert is on a mission to breathe new life into the city.