The Cleveland Cavaliers will be playing in their third consecutive NBA Finals starting Thursday night, and they’ll either go into the 2017-18 season for a three-peat or for revenge depending on what happens this postseason. Regardless of whether they win or lose, the Cavs will be “evolving to a new modernized look,” according to a press release on Wednesday afternoon.
The NBA Champion Cleveland Cavaliers have introduced an updated logo collection that will launch in the upcoming 2017-18 season that simplifies and modernizes the look of the Cavaliers brand. The Cavs worked with Nike, Inc. on the new designs to infuse the most popular existing features of the franchise’s brand identity with new designs that reflect the progress and success of the team and organization.
The Cavs collaborated with the design team at Nike, who will become the NBA’s official uniform provider for the 2017-18 season, to create a logo suite that will complement the look of the new Cavaliers uniforms which will be unveiled later this summer. In addition, as part of a recently announced partnership between the Cavaliers and Goodyear Tire & Rubber Company, Goodyear’s iconic Wingfoot logo will appear on the Cavs player jerseys.
Owen Crisafulli ·
With the NBA’s deal with Adidas coming to it’s end and Nike taking over jersey-making duties, the Cavs are clearly going for a newer, sleeker look as one of the NBA’s best teams.