As the Cleveland Cavaliers are in the middle of the NBA Finals, everyone is trying to stay focused on that, but there is still one big looming question overhead that is on the back of everyone’s mind, where is LeBron James going to end up?

According to James’ business partner, Maverick Carter there is only one thing that really matters at this point of his career, winning, and it doesn’t matter if that’s in a small or big market.

“These days it doesn’t matter because you can be known and be a star from anywhere – anywhere in the world,” Maverick Carter, LeBron’s point man, recently told syndicated talk show host Rich Eisen via the Orange County Register.

“I mean, could he sell a few more sneakers if he was in a gigantic market like Boston, Chicago, New York, or L.A.? Maybe. But not as much as if he wins. What matters the most is if he wins. When you win as an athlete, that matters the most.”

The question now is what does that mean for a team like the Los Angeles Lakers, who were thought to be one of the favorites, especially with James owning two homes in the area.

Are they still too far away from winning that James will shy away even though they are one of the premier markets in the world.

That also could mean that the Cavaliers are actually more in the running than anyone thought. Especially with the type of run that the team with James leading them has been able to have this postseason.