Cleveland Cavaliers forward Kevin Love is joining countless other celebrities in the All In Challenge. The challenge, in which people donate money to win different kinds of fan experiences, is now being used to support COVID-19 relief efforts through multiple charities.
According to their website, the organization is focused on “providing food to those in need — kids, elderly and frontline heroes.” It was started by Philadelphia 76ers partner and Fanatics founder Michael Rubin.
As in the norm for the challenge, the Cavs star was nominated to participate by Philadelphia 76ers star Ben Simmons and entrepreneur Gary Vaynerchuk.
As for the fan experience, Kevin Love is offering the winner of the sweepstakes a customized home gym which includes a Peloton bike, a rowing machine, exercise bands, free weights, a bench, free water for a year, full Nike gear and a Headspace subscription — an app that specializes in mental health and meditation.
Love adds that there will be even more included in the fan experience and when it is safe, he will invite the winner and a guest to a Cavs home game of their choosing.
The goal of the All In Challenge for coronavirus relief is to raise $100 million, with the mark currently set at over $20 million according to their website. Love also nominated his former Cavs teammates — Channing Frye and Richard Jefferson — to participate in the challenge.
The five-time All-Star was in the midst of his 12th NBA season before the campaign was postponed in March. The 6-foot-8 big man was averaging 17.6 points, 9.8 rebounds and 3.2 assists per game for the Cavs while shooting 45.0 percent from the field and 47.4 percent from deep.
