A video of a Tennessee boy named Keaton Jones telling a moving story of how he is being bullied at school to his mother has gone viral, and so far, the response has been heartwarming, to say the least. Several celebrities from various platforms have expressed their support and offered kind messages to Keaton while speaking against the culture of bullying.

Keaton’s video has gotten so much mileage, thanks in large part to UFC boss Dana White, who was among the first celebrities to take notice of Keaton’s plight.

Here’s the video, by the way:

Like White, Cleveland Cavaliers shooting guard J.R. Smith caught a whiff of the trending story, and immediately took to Twitter to console Keaton. The sharpshooter even gave Keaton an open invite to come to a Cavs game when the team pays the Memphis Grizzlies a visit.

That would be on Feb. 23 of next year, when Smith and rest of the defending Eastern Conference champions play the Grizzlies for the second and last time this season. Unless he gets traded before then, we are expecting J.R. Smith to hold on to his promise.

With the amount of support Keaton is getting today, he should be able to walk with his heads up in school knowing that Smith, White, and plenty other famous personalities have got his back.