Cleveland Cavaliers forward Isaac Okoro scored a win off the court, as he just struck a deal with minority-owned brand HOLO. More on the Cavs star’s deal, via Nick DePaula:

“OFFICIAL: Cleveland Cavs wing Isaac Okoro has signed a shoe deal with HOLO, and will launch the minority-owned brand’s 1st ever basketball shoe. 📄✍️ As part of deal, Okoro will receive equity in HOLO Footwear and royalties on future product sales. (Deal negotiated by Daveed Cohen & Adie von Gontard of @YMAPAAsports).”

Although HOLO isn’t quite yet a well-known brand, signing an NBA player like Okoro of the Cavs should bring more attention to its products. The company was established in 2020 by Rommel Vega and Yuri Rodriguez “with a want to shake up the footwear industry,” according to HOLO’s website. The materials used to make HOLO shoes are also “made with recycled materials.”

For Okoro, this appears to be a great opportunity for him to earn outside of playing basketball for the Cavs and the NBA. Okoro had Cleveland picking up its club option on him worth $8.92 million for the 2023-24 NBA season. The Cavs have another decision to make in the next offseason, with Okoro currently bound for free agency as a restricted free agent.

Okoro, who was taken in the first round of the 2020 NBA Draft by the Cavs as the fifth-pick overall of that class, hasn’t quite yet blossomed into the star many thought he’d become in the NBA. So far in his NBA career, he is averaging only 8.2 points, 2.9 rebounds, and 1.6 assists per game, while shooting 46.2 percent from the field and 33.5 percent from behind the arc. Nevertheless, that hasn’t stopped HOLO from looking in his direction, as the company looks to establish itself in the market.